BKLYN Steel Co Launches Talos 20 and a Brand-New Digital Home
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Thyme & Table Hosts Editor Preview Breakfast for Fully Automatic Espresso Machine
Thyme & Table welcomed top lifestyle and food media to The Fifth Avenue Hotel for a preview breakfast introducing our upcoming fully automatic espresso machine — generating strong editor interest, sample requests, and immediate social coverage.
Brooklyn Steel Co. has a new digital home — and a flagship product to match. The Marketing team recently launched a fully redesigned website and introduced the Talos 20, a fully automatic espresso machine built for aspiring at-home baristas who want café-quality results without the complexity.
The new site reflects the brand's Brooklyn-inspired identity: nostalgic feel, modern craft. Visitors can explore the Talos 20 ($499), shop machines, mugs, and accessories, and dive into step-by-step Brew Guides — starting with The Perfect Espresso, the brand's first brew-guide video and blog post.
The Talos 20 is designed as an all-in-one espresso experience: a built-in burr grinder with 27 grind settings, programmable shot volume, 3-level temperature control, an analog pressure gauge for dialing in extraction (9–12 bar), a steam wand for lattes and cappuccinos, and a dual-spout design for controlled pours. Available in Lunar and Indigo Reverie, it delivers the polish and performance the brand is known for — now with a site and content ecosystem to support it.
Launch momentum is already building across social. Explore the rollout on Instagram, TikTok, and Pinterest.
Congratulations and thank you to the team behind the launch. Special recognition to Abbey Thurston for leading the effort, along with Annina O'Hare, Natalie Graham, Jordan Rector, and Elombe Kisala for bringing the website, content, and campaign to life.